Packaging and dispensing container



June 28, 1966 E. L. KING 3,253,114

PACKAGING AND DISPENSING CONTAINER Filed April 5, 1964 2 Sheets-Sheet 1 INVENTOR Elmore L. King l I g ,1

ATTORNEY June 28, 1966 2 Sheets-Sheet 2 Filed April 5, 1964 g n RK Y m N IR W m OIT E I Y Bm United States Patent ice 3,258,114 PACKAGING AND DISPENSING CONTAINER Elmore L. King, 301 E. 66th St., New York, N.Y. Filed Apr. 3, 1964, Ser. No. 357,235 4 Claims. (Cl. 206-4412) The present invention relates, generally, to packaging and dispensing containers.

More particularly, this invention pertains to a container or carton particularly adapted to the packaging of literature for shipping the same in bulk quantities to product sales and service agents, distributors, and the like, which container additionally is so constituted and arranged as to be usable as a dispenser for such literature and positionable in a multiplicity of arrangements relative to any number of stationary as well as movable objects.

Heretofore, it has been conventional practice for an advertiser to allot a retailer a specific quantity of advertising matter describing a particular product or service, with a view towards convincing the consumer public that they should avail themselves of such product or service. Generally, such literature is transferred in bulk and, upon reaching its retail destination, thrown loose on the counter or placed in some type of a dispenser, if one is available.

This being the general present practice, it is often extremely diflicult to induce and convince the retailer that such literature should be displayed to its best advantage, if at all. This is particularly true of present practice since a substantial amount of space is required. Additionally, when the literature is placed in loose condition on for example a counter, an undesirable condition of disarray more often, than not, is found to exist. In fact, when the literature is shipped in a loose condition, it arrives at its destination in a condition of disarray, as a result of which condition much of the literature is wasted.

Accordingly, with each and every one of the above disadvantages and others in mind, it is a primary object of the present invention to provide a packaging and dispensing container or carton particularly adapted to the packaging of literature for shipping the same in bulk quantities to sales and service agents, distributors, and the like, which container additionally is so constituted and arranged as to be usable as a dispenser for such literature and positionable in a multiplicity of arrangements relative to any number of stationary as well as movable objects.

It is another primary object of this invention to provide a packaging and dispensing container or carton that is particularly adapted to any method or procedure of packaging and the subsequent shipping of predetermined quantity controlled amounts of literature, which packaging carton additionally is so constituted and arranged as to present a neat, self-contained dispenser of such literature that is immediately useful in the least amount of space and capable of a multiplicity of arrangements relative to stationary and movable objects, such as floors, counters, shelves, walls, display racks, and the like, quickly and with a minimum amount of involved time and difficulty.

A further primary object of this invention is to provide a packaging and dispensing container or carton that is particularly adapted to any method or procedure of packaging and the subsequent shipping of predetermined quantity controlled amounts of literature, which packaging carton additionally is so constituted and arranged as to present a neat self-contained dispenser of such literature that is substantially of the same dimensional extent thereof in each of a plurality of directions, whereby such container does not exceed the measurements of the literature, and the container in conjunction with the literature 3,258,lli

Patented June 28, 1966 therefore occupies a minimum amount of space, and, in addition, is easily refillable either by the replacement thereof with a fresh self-contained dispenser or the refilling of an existing empty container by additional amounts of literature.

A still further primary object of the present invention is to provide a neat, self-contained packaging and dispensing carton that is particularly adapted to any meth od or procedure of packaging and the subsequent shipping of predetermined quantity controlled amounts of literature, which packaging .carton additionally is so constituted and arranged as to present easily and readily replaceable or refillable dispenser apparatus for such literature, and yet is sturdy, compact, attractive, and capable of manufacture in large amounts at a minimal cost.

Other objects and important features of the invention will be apparent from a study of the specification following taken with the drawing, which together show, illustrate, describe and disclose a preferred embodiment or modification of the invention and what is now considered to be the best mode of practicing the principles thereof.

Other embodiments or modifications may be suggested to those having the benefit of the teachings herein, and such other embodiments or modifications are intended to be reserved especially as they fall within the scope and spirit of the subjoined claims.

In the drawings:

FIG. 1 is a plan view of a blank from which a container constructed in accordance with the present invention is fabricated;

FIG. 2 is a cross-sectional view taken along the line 22 of FIG. 1, and showing in phantom one of the multiplicity of arrangements of container constructed in accordance with the present invention is capable of;

FIG. 3 is a bottom plan view of the blank of FIG. 1, illustrating a container fabricated therefrom and constructed in accordance wit-h the present invention, and illustrating further one step in the sequence of completing the assembly of such container;

FIG. 3a is a view similar to FIG. 3, but showing another step in the sequence of completing the assembly;

FIG. 3b is a view similar to FIGS. 3 and 3a, but illustrating a container constructed in accordance with the present invention in completely assembled form;

FIG. 4 is a perspective view showing a container constructed in accordance with the present invention in another of a multiplicity of arrangements relative to an object;

FIG. 5 is a View similar to FIG. 4, but illustrating the container in still another of a multiplicity of arrangements relative to another object; and

FIG. 6 is a view similar to FIGS. 4 and 5, but illustrating the container in still another multiplicity of arrangements.

Referring now to the drawings, and in particular to FIG. 1, there is illustrated therein a blank generally designated by the reference character 10, from which a container constructed in accordance with the present invention is fabricated. The blank 10 may be fabricated of any suitable material, such as cardboard, or the like.

The blank ll) comprises a front panel 12 having a recess 14. The periphery of the recess is defined by a generally horizontally extending wall 16 and .a plurality of generally vertically extending walls 18, each of which is obtusely angularly disposed relative to the wall 16 when an annulus is developed in a generally counter-clockwise direction therefrom.

A plurality of side panels 20 are integrally structurally associated with or connected to the front panel 12. The panel 12 is separated from the side panel 20 by score 21, thereby facilitating the folding of such panels relative to one another. The ends 22 and 24 of the panels 20 are obtusely angularly disposed relative to the ends 26 and 28 of the panel 12, respectively, for a purpose to be described hereinafter, the angularity being defined by developing an annulus in a generally counter-clockwise direction from said latter ends.

A side bottom panel 30 is connected to each of the side panels 20, and separated therefrom by score lines coincident With the ends 24 of the latter, to facilitate folding of the panels relative to one another. Each of the side bottom panels 30 is defined by an end 32, coincident with the end 24 of the panels 20, and end 34 and an end 36. The end 36 is disposed in spaced parallel relationship with respect to the end 32 with both of these ends being disposed in generally right angular relationship relative to the end 34. The end 36, however, is of less dimensional extent than the end 32, and is joined thereto by a plurality of walls 38 and 40 that are disposed in acute angular relationship with respect to one another, each being in acute angular relationship with respect to the ends 32 and 36 respectively adjacent thereto. The wall 38, it is noted, is of less dimensional extent than the wall 40, the purpose of which will be fully described hereinafter.

A front bottom panel 42 is integrally structurally associated with or connected to the front panel 12, and is separated therefrom by a score or fold line coincident with the end 28 of the front panel, in which manner folding between these panels is facilitated. The panel 42 is of generally trapezoidal configuration, as defined by plurality of acutely angularly disposed end walls 44, and a generally rectangularly configured tab or projection 46 extending outwardly therefrom.

In accordance with the above construction, it will be noted that the end walls 44 and the end 34 define an acute angle therebetween. The purpose for this particular relationship will be described hereinafter.

A generally rectangularly configured main back or rear panel 48 is integrally structurally associated with or connected to one of the side panels 20, and is separated therefrom by a score line or fold line 50 to facilitate folding therebetween. The dimensional extent of the panel 48 in each of a plurality of directions, that is, longitudinally and transversely thereof, is substantially equal to that of the front panel 12 in the same directions.

The panel 48 comprises an integral easel flap 52 of generally trapezoidal configuration that is laterally movable in a pivotable manner relative to the former, defined by cutting through the panel along three sides of the flap. A fold line 54 extends along the fourth side of the flap to facilitate folding thereof relative to the panel and for precluding removal of the former from the latter. A slot 56 extends generally transversely of the flap for a purpose presently to be described.

The panel 48 further comprises an easel lock flap 58 particularly adapted to be mutually cooperatively engageable with the easel flap 52. To this end, the flap 58 is necked down toward an end thereof to provide a tab 60 particularly adapted to be disposed within and inserted through the slot 56. This construction provides the tab with a plurality of shoulders 62 to preclude unintentional removal of the flap 58 from the flap 52 once the tab 60 has been inserted through the slot 56, by engagement of the shoulders with the side of the flap 52 opposite the side from which it is inserted.

The flap 48 is integrally structurally associated with or connected to a rear or back bottom panel 64, these two panels being separated by a fold line 66 facilitating folding therebetween. The flap 64 is of generally rectangular configuration and comprises a plurality of outwardly extending generally rectangularly configured projection 68 defining a recess 70 therebetween.

It will be understood that all of the bottom panels 42, 30 and 64 are particularly adapted to be fixedly mutually cooperatively engageable with one another, as will be described hereinafter, and forming a container constructed in accordance with the present invention. These panels conjointly provide therefor a structure for retaining a container in assembled form.

Additionally, the panel 48 is integrally associated with or connected to a connecting flap 72 of generally trapezoidal configuration. This panel is particularly adapted to have structurally operatively associated therewith connecting means, such as adhesive 74, for a purpose to be described hereinafter.

Further, the panel 48 is integrally associated with or connected to a minor back or rear panel 76. This panel is of generally rectangular configuration and is separated from the panel 48 by a fold line 78 to facilitate folding therebetween. The panel 76 comprises a connecting flap 80 of generally trapezoidal configuration that is integral with but laterally pivotally movable relative thereto, as defined by cutting through the flap 80 along three sides thereof. The flap 80 is provided with an aperture 82, the purpose of both of which will be described hereinafter.

Each of the flaps 76 and 80 is integrally structurally associated with or connected to a selectively usable connecting panel 84, and separated therefrom by a common score or fold line 86 facilitating folding therebetween. The panel 84 is of generally rectangular configuration and is particularly adapted to have fixedly positioned thereupon a generally rectangular strip of pressure-sensitive adhesive 88, which adhesive may be of any suitable type possessing the requisite characteristics for the purposes and functions intended, all as will be more fully described hereinafter. The adhesive strip is covered with a suitable removable covering 90, until the use thereof is desired, at which time the covering is readily manually removable therefrom Without, in any way, detracting from the effectiveness of the adhesive.

With particular reference now to FIGS. 3, 3a and 3b, it will be seen that a container constructed in accordance with the present invention, as set forth above, and generally designated by the reference character 100, is readily easily and quickly assembled. Each of the panels 12, 20, 48, 30, 42 and 64 are folded along their respective score lines, such as the score lines 21, 28, 24, 50 and 56. As particularly illustrated in FIG. 3, the front panel 12 is now turned to a position disposed generally in spaced parallel relationship relative to the rear panel 48. In so doing, one side bottom panel 30 is disposed in overlying relationship with respect to the panel 64 and in underlying relationship with respect to the panel 42.

With particular reference now to FIG. 3a, that portion of the panel 30 defined by the wall 38 is slipped under the panel 64, from within the recess 70, While the remainder of this panel remains in overlying relationship with respect thereto. The projection is now particularly adapted to be slipped or inserted under the panel 64 to hold the panel 30 in its just described position.

The same procedure is followed for the other of the panel 30, with the wall 38 and the projection 46 being disposed under the panel 64, the projection thereby holding the panel 30 in position. As particularly illustrated in FIG. 3b assembly is completed by bringing the flap 72 into underlying relationship with respect to one of the side panels 20, and fixedly associating these two panels relative to one another by means of the adhesive 74. The mutual cooperative engagement of the bottom panel 42, 30 and 64, as just described and as briefly pointed out above, provides a structure for maintaining the container of the present invention in assembled form or condition, when taken in conjunction with the flap 72. It will be understood, however, that the panels 42, 30 and 64 are capable of maintaining the container 100 in assembled condition in and of themselves.

The container 100 having been assembled, is now useful to ship a predetermined quantity of literature 102, such as advertising material. A bulk quantity of the containers including the literature can be shipped with the assurance that the containers will arrive at their destination with the predetermined quantity of literature contained therewithin, as packed, enabling the containers to be ready for immediate use.

In use, the container is a dispenser and is positionable in a multiplicity of arrangements relative to any number of stationary as well as movable objects. For example, as particularly illustrated in FIG. 4, the connecting flap 80 may be folded or laterally pivotally moved to a position extending generally outwardly of the minor panel 76, or generally vertically upwardly along and beyond the panel 84, enabling the aperture 82 to mutually cooperatively engage a nail 104, or other suitable support element, for positioning the container or dispenser 100 upon and against a vertically disposed wall or other similar object 106. In this connection it will be understood that the location of the structural association of the connecting flap 80 to the minor panel 76, that is, along the fold line 86, and the dimensional extent of the connecting flap relative to the connecting panel 84, that is, with the longitudinal dimensional extent of the former being greater than the transverse dimensional extent of the latter, enable the connecting flap to project above and beyond the connecting panel when the flap is laterally pivotally moved to a position extending generally outwardly of the minor panel 76. Instead of the flap 80, the selectively usable connecting panel 84 may be used, as by removing the covering 90 and pressing the adhesive 88 against the wall 106 and fixedly adhesively bonding the panel and, therefore, the dispenser with respect thereto.

The panel 84 is additionally useful in fixedly associating the dispenser 100 relative to an object, such as a shelf 108, as particularly illustrated in FIG. 5. The panel 76 is folded along the score line 78, the panel 84, fixedly adhesively bonded to the horizontal portion of the shelf by the adhesive 88, and the remainder of the container or dispenser 100 disposed to be generally vertically suspended therefrom. It is to be understood that the shelf 108 of FIG. 5 is intended to represent any movable or stationary object having a horizontally and vertically extending portion.

Additionally, the dispenser 160 can be disposed to stand on any generally horizontally extending substantially plane surface. In this connection, as particularly illustrated in FIG. 6, the easel lock flap 68 is fixedly associated with the easel panel 52 simply by inserting the tab 60 through the slot 56. The shoulders 62 will preclude inadvertent and undesired disassembly of the easel formed thereby. The dispenser 100 can now be placed on any suitable substantially plane surface, such as a table or counter (not shown). As pointed out above the ends 22 and 24 of the panels 20 are obtusely angularly disposed relative to the ends 26 and 28, respectively, of the panel 20. This relationship, in addition to the particular angular relationship of the ends and end walls 34, 36, 38 and 40 of the panels 30, relative to the end walls 44 of the panel 42, also as pointed out above, results in disposing the container or dispenser 100 in acute angular relationship to a vertically extending plane (not shown) when the dispenser is positioned upon a plane surface. The dispenser 100 is capable of other arrangement. For example, the panel 84 may be folded rearwardly along the score line 86 into juxtaposition with and adhesively bonded to the panel 76 by means of the adhesive 88, as particularly illustrated in FIG. 2. In this manner, there is formed a loop particularly adapted to be disposed upon and about a wire element, enabling the dispenser to be fixedly associated with a wire display rack (not shown). Still further, the panels 84 and 76 may be folded rearwardly together along the fold line 78, the two panels remaining in the same plane, and a dispenser 106 thus nested or suspended from any suitable floor or counter display (not shown) by means of the adhesive 88. In this connection it is noted that the dispenser may also be inserted within such a display to perform its function, namely, literature display and advertising, as well as the dispensing thereof.

It is to be particularly understood that the flap performs an additional structural function when not in use, and the panel 84 and its adhesive 83 fixedly structurally associates and the container or the dispenser relative to a stationary or movable object. Thus, due to the fact that the flap 8 0 is separated from the panel 76 along three of its sides andis therefore laterally pivotally movable relative thereto, the downward pull of the dispenser when vertically suspended can be transmitted to the panel 84 only by the panel 76, and not by the flap. The downward pull with advertising material therein on the panel 84 is therefore lessened, insuring the sufficiency of the bond developed by the adhesive 88 and precluding the possibility of inadvertent removal of the dispenser from the object with which it is fixedly associated.

It is further to be understood that the recess '14 enables the literature 102 to be fully displayed. In this connection, the dimensional extent of each of the panels comprising the blank '10 and in each of a plurality of directions is chosen so that the finished or completed container or dispenser is of substantially the same dimensional extent, in said plurality of directions, as the literature 102 to be displayed thereby and dispensed therefrom. In this manner, as pointed out above, the dispenser 100 and the literature 102 to be displayed thereby and dispensed therefrom occupies a minimal amount of space, enhances the value thereof and increases rather than decreases the desire to make use of the same. Furthermore, the container or dispenser constructed in accordance with the present invention is fabricated from the single blank 10. As a result, the container or dispenser 100- is especially adapted to existing mass production techniques at minimal labor and material costs.

Still further, it will be appreciated that the particular configuration, construction and arrangement of the various component parts of the dispensing container of the present invention is capable of extensive modification. For example, the easel flap 52 can be scored generally longitudinally of each of the sides thereof to present a plurality of wings (not shown). In use, the wings can be folded inwardly towards the panel 48 to provide greater stability when the easel flap *52 and the easel look flap 58 are used. To this end, the flap 52 will be of polygonal configuration, and the aperture formed thereby, of generally the same configuration.

As pointed out above, the dispenser or dispensing container 100 is particularly adapted to have disposed therewithin advertising material 10 2 which is of generally the same dimensional extent as the container. This is of particular significance in the packing and shipping of such advertising material. The drawing, however, illustrates the advertising material 102 as being of less longitudinal dimensional extent as the dispenser 100, but only for purposes of illustration and to facilitate an understanding of the present invention. The manner in which such material is illustrated is in no way to be interpreted in a limited sense.

While the invention has been shown, illustrated, described and disclosed in terms of an embodiment or modification which it has assumed in practice, the scope of the invention should not be deemed to be limited by the precise embodiment or modification herein shown, illustrated, described or disclosed, such other embodiments, or modifications intended to be reserved especially as they fall within the scope of the ,claims here appended.

I claim:

I. A container particularly adapted to the quantity controlled packaging and shipping of literature and the subsequent dispensing thereof comprising:

a front panel;

a plurality of side panels;

a plurality of bottom panels so constituted and arranged as to be fixedly mutually cooperatively engageable with one another;

a main back panel, said panel comprising, in turn:

an easel flap having:

a slot, and

an easel lock fiap particularly adapted to be mutually cooperatively engageable with said easel fiap;

a minor back panel positioned relative to said main panel and particularly adapted to be foldable relative thereto, said minor panel comprising, in turn:

a connecting flap laterally pivotally movable relative thereto, having:

an aperture; and

a selectively usable connecting panel positioned relative to said minor panel and being foldable relative thereto, said panel comprising, in turn:

a strip of pressure sensitive adhesive;

the location of the positioning of the connecting flap to said minor panel being disposed at the location of positioning of said minor panel with said selectively usable connecting panel, and the dimensional extent of said connecting flap relative to said connecting panel enabling the former to project beyond the latter when said connecting flap is laterally pivotally moved to a position extending generally outwardly of said minor panel;

said connecting panel being foldable into juxtaposition relative to said minor panel enabling said connecting panel and said minor panel to form a loop;

said connecting flap being particularly adapted to decrease the tensile force applied to said connecting panel when the container is generally vertically suspended due to the lateral movability of said connecting flap relative to said minor panel; and

enabling said container to be capable of a multiplicity of arrangements relative to any number of stationary and movable objects.

2. A blank for constructing a container particularly adapted to the quantity controlled packaging and shipping of literature and the subsequent dispensing thereof comprising:

a front panel;

a plurality of side anels positioned relative to said front panel, said side panels having:

ends disposed in obtuse angular relationship with respect to respective ends of said front panel;

a side bottom panel positioned relative to each of said side panels and being defined by:

a plurality of ends, and a plurality of end walls extending between and connecting more than one of said ends;

one of said end walls being of less dimensional extent than the other of said end walls;

a front bottom panel positioned relative to said front panel;

said bottom panel having:

a tab extending outwardly therefrom;

a main back panel positioned relative to one of said side panels, said main back panel comprising, in turn:

an easel fiap positioned relative thereto having:

a slot extending therethrough, and

an easel lock flap positioned relative to said main back panel particularly adapted to be mutually cooperatively engageable with said easel flap, said lock flap comprising, in turn:

a tab particularly adapted to be inserted within and through said slot;

a back bottom panel positioned relative to said main panel having:

a plurality of outwardly extending projections;

a connecting flap positioned relative to said main back panel having;

connecting means positioned relative thereto and being particularly adapted to be mutually cooperatively engageable with one of said side panels;

a minor back panel positioned relative to said main back panel, comprising, in turn:

a connecting flap disposed to be laterally pivotally movable relative to said minor back panel, and having:

an aperture; and

a selectively usable connecting panel positioned relative to said minor back panel, and comprising, in turn:

a strip of pressure-sensitive adhesive;

the connecting flap of said minor back panel being particularly adapted to decrease the tensile force capable of being applied to the selectively usable connecting panel by a container when the latter is generally vertically suspended due to the lateral movability of said connecting flap relative to said minor back panel; and

said blank being capable of forming a container disposable in a multiplicity of arrangements relative to any number of stationary as well as movable objects.

3. A container particularly adapted to the quantity controlled packaging and shipping of literature and the subsequent dispensing thereof comprising:

a front panel having:

a recess, said recess being defined by:

a generally horizontally extending wall, and

a plurality of generally vertically extending walls obtusely angularly disposed relative to said horizontal wall;

a plurality of side panels integrally positioned relative to said front panel and separated therefrom by score lines facilitating the folding of said side panels relative to said front panel, said side panels having:

ends disposed in obtuse angular relationship relative to respective ends of said front panel;

a side bottom panel connected to each of said side panels and being separated therefrom by score lines facilitating folding of said panels relative to one another, said side bottom panels being defined by:

a plurality of ends, and

a plurality of end walls extending between and connecting more than one of said ends;

said end walls being disposed in acute angular relationship relative to one another and in acute angular relationship with respect to the ends with which they are connected;

one of said end walls being of less dimensional extent than the other of said end walls;

a front bottom panel integrally positioned relative to said front panel and being separated therefrom by a score line facilitating the folding of said panels with respect to one another, said front bottom panel being:

of generally trapezoidal configuration and having:

a generally rectangularly configured tab extending outwardly therefrom;

a main back panel integrally positioned relative to one of said side panels and being separated therefrom by a score line to facilitate folding of the panels relative to one another;

said main back panel being of generally rectangular configuration and generally of the same dimensional extent in each of a plurality of directions as said front panel, and comprising, in turn:

an easel flap of generally trapezoidal configuration integrally positioned relative thereto having:

a slot extending therethrough, and

an easel lock flap integrally positioned relative to said main back panel particularly adapted to be mutually cooperatively engageable with said easel flap, said lock flap comprising, in turn:

a tab particularly adapted to be inserted within an through said slot having:

a plurality of shoulders precluding the inadvertent removal of said tab from Within said slot;

a back bottom panel integrally positioned relative to said main back panel and separated therefrom by a score line facilitating the folding of said panels relative to one another, said panel having:

a plurality of outwardly extending projections defining a recess therebetween;

a connecting flap of generally trapezoidal configuration integrally positioned relative to said main .back panel and separated therefrom by a score line to facilitate folding of the panels relative to one another, said connecting flap having:

an adhesive covering one of a plurality of surfaces thereof for completing the assembly of the panels with respect to one another by fixedly connecting one of the side panels with respect thereto;

a minor back panel integrally positioned relative to said main back panel and separated therefrom by a score line to facilitate folding of said panel with respect to one another and comprising, in turn:

a connecting flap of generally trapezoidal configuration being laterally pivotally movable relative to said minor panel and having:

an aperture extending therethrough;

a selectively usable connecting panel integrally positioned relative to the minor panel and separated therefrom by a score line to facilitate folding between said panels, said panel comprising, in turn:

a strip of pressure-sensitive adhesive;

the container being dimensionally so constituted and arranged as to be substantially equal to literature particularly adapted to be packaged, shipped, displayed and subsequently dispensed therefrom;

the connecting flap of said minor panel being particularly adapted to decrease the tensile force applied to said selectively usable connecting panel by the container when the latter is generally vertically suspended due to the lateral pivotal movability of the connecting flap relative to said minor back panel; and

said container being capable of a multiplicity of arrangements relative to any number of stationary as well as movable objects.

4. A container particularly adapted to the quantity controlled packaging and shipping of literature and the subsequent dispensing thereof, comprising a front panel; a plurality of side panels; a plurality of bottom panels; a main back panel; a minor back panel positioned relative to said main back panel, and adapted to be foldable relative thereto, and having a connecting flap pivotally movable relative thereto; a selectively usable connecting panel positioned relative to said minor panel, and being foldable relative thereto, said connecting panel having a strip of pressure sensitive adhesive; the location of the positioning of the connecting flap to said minor back panel being disposed at the location of positioning of the minor panel with said selectively usable connecting panel, and the dimensional extent of said connecting flap relative to said connecting panel enabling the flap to project beyond the panel when the flap is pivotally moved to a position extending generally outwardly of said minor panel; said connecting panel being foldable into juxtaposition relative to said minor panel enabling said connecting panel and said minor panel to form a loop; said connecting flap being adapted to decrease the tensile force applied to said connecting panel when the container is generally vertically suspended due to the movability of said connecting flap relative to said minor panel, enabling said container to be capable of a multiplicity of arrangements relative to any number of stationary and movable objects.

References Cited by the Examiner UNITED STATES PATENTS 1,956,642 5/1934 Einson 206-4413 2,325,273 7/1943 Pung 206--45.26 2,926,834 3/1960 Kaslow 20619.5 2,971,688 2/1961 Akers 20619.5 3,092,299 6/1963 Hasselhoff 229-39 THERON E. CONDON, Primary Examiner.

W. T. DIXSON, Assistant Examiner. 

3. A CONTAINER PARTICULARLY ADAPTED TO THE QUANTITY CONTROLLED PACKAGING AND SHIPPING OF LITERATURE AND THE SUBSEQUENT DISPENSING THEREOF COMPRISING: A FRONT PANEL HAVING: A RECESS, SAID RECESS BEING DEFINED BY: A GENERALLY HORIZONTALLY EXTENDING WALL, AND A PLURALITY OF GENERALLY VERTICALLY EXTENDING WALLS OBTUSELY ANGULARLY DISPOSED RELATIVE TO SAID HORIZONTAL WALL; A PLURALITY OF SIDE PANELS INTEGRALLY POSITIONED RELATIVE TO SAID FRONT PANEL AND SEPARATED THEREFROM BY SCORE LINES FACILITATING THE FOLDING OF SAID SIDE PANELS RELATIVE TO SAID FRONT PANEL, SAID SIDE PANELS HAVING: ENDS DISPOSED IN OBTUSE ANGULAR RELATIONSHIP RELATIVE TO REPECTIVE ENDS OF SAID FRONT PANEL; A SIDE BOTTOM PANEL CONNECTED TO EACH OF SAID SIDE PANELS AND BEING SEPARATED THEREFROM BY SCORE LINES FCILITATING FOLDING OF SAID PANELS RELATIVE TO ONE ANOTHER, SAID SIDE BOTTOM PANELS BEING DEFINED BY: A PLURALITY OF ENDS, AND A PLURALITY OF END WALLS EXTENDING BETWEEN AND CONNECTING MORE THAN ONE OF SAID ENDS; SAID END WALLS BEING DISPOSED IN ACUTE ANGULAR RELATIONSHIP RELATIVE TO ONE ANOTHER AND ACUTE ANGULAR RELATIONSHIP WITH RESPECT TO THE ENDS WITH WHICH THEY ARE CONNECTED; ONE OF SAID END WALLS BEING OF LESS DIMENSIONAL EXTENT THAN THE OTHER OF SAID END WALLS; A FRONT BOTTOM PANEL INTEGRALLY POSITIONED RELATIVE TO SAID FRONT PANEL AND BEING SEPARATED THEREFROM BY A SCORE LINE FACILITATING THE FOLDING OF SAID PANELS WITH RESPECT TO ONE ANOTHER, SAID FRONT BOTTOM PANEL BEING: OF GENERALLY TRAPEZOIDAL CONFIGURATION AND HAVING: A GENERALLY RECTANGULARLY CONFIGURED TAB EXTENDING OUTWARDLY THEREFROM; A MAIN BACK PANEL INTEGRALLY POSITIONED RELATIVE TO ONE OF SAID SIDE PANELS AND BEING SEPARATED THEREFROM BY A SCORE LINE TO FACILITATE FOLDING OF THE PANELS RELATIVE TO ONE ANOTHER; SAID MAIN BACK PANEL BEING OF GENERALLY RECTANGULAR CONFIGURATION AND GENERALLY OF THE SAME DIMENSIONAL EXTENT IN EACH OF A PLURALITY OF DIRECTIONS AS SAID FRONT PANEL, AND COMPRISING, IN TURN: AN EASEL FLAP OF GENERALLY TRAPEZOIDAL CONFIGURATION INTEGRALLY POSITIONED RELATIVE THERETO HAVING: A SLOT EXTENDING THERETHROUGH, AND AN EASEL LOCK FLAP INTEGRALLY POSITIONED RELATIVE TO SAID MAIN BACK PANEL PARTICULARLY ADAPTED TO BE MUTUALLY COOPERATIVELY ENGAGEABLE WITH SAID EASEL FLAP, SAID LOCK FLAP COMPRISING, IN TURN: A TAB PARTICULARLY ADAPTED TO BE INSERTED WITHIN AN THROUGH SAID SLOT HAVING: A PLURALITY OF SHOULDERS PRECLUDING THE INADVERTENT REMOVAL OF SAID TAB FROM WITHIN SAID SLOT; A BACK BOTTOM PANEL INTEGRALLY POSITIONED RELATIVE TO SAID MAIN BACK PANEL AND SEPARATED THEREFROM BY A SCORE LINE FACILITATING THE FOLDING OF SAID PANELS RELATIVE TO ONE ANOTHER, SAID PANEL HAVING: A PLURALITY OF OUTWARDLY EXTENDING PROJECTIONS DEFINING A RECESS THEREBETWEEN; A CONNECTING FLAP OF GENERALLY TRAPEZOIDAL CONFIGURATION INTEGRALLY POSITIONED RELATIVE TO SAID MAIN BACK PANEL AND SEPARATED THEREFROM BY A SCORE LINT TO FCILITATE FOLDING OF THE PANELS RELATIVE TO ONE ANOTHER, SAID CONNECTING FLAP HAVING: AN ADHESIVE COVERING ONE OF A PLURALITY OF SURFACES THEREOF FOR COMPLETING THE ASSEMBLY OF THE PANELS WITH RESPECT TO ONE ANOTHER BY FIXEDLY CONNECTING ONE OF THE SIDE PANELS WITH RESPECT THERETO; A MINOR BACK PANEL INTEGRALLY POSITIONED RELATIVE TO SAID MAIN BACK PANEL AND SEPARATED THEREFROM BY A SCORE LINE TO FACILITATE FOLDING OF SAID PANEL WITH RESPECT TO ONE ANOTHER AND COMPRISING, IN TURN: A CONNECTING FLAP OF GENERALLY TRAPEZOIDAL CONFIGURATION BEING LATERALLY PIVOTALLY MOVABLE RELATIVE TO SAID MINOR PANEL AND HAVING: AN APERTURE EXTENDING THERETHROUGH; A SELECTIVELY USABLE CONNECTING PANEL INTEGRALLY POSITIONED RELATIVE TO THE MINOR PANEL AND SEPARATED THEREFROM BY A SCORE LINE TO FACILITATE FOLDING BETWEEN SAID PANELS, SAID PANEL COMPRISING, IN TURN: A STRIP OF PRESSURE-SENSITIVE ADHESIVE; THE CONTAINER BEING DIMENSIONALLY SO CONSTITUTED AND ARRANGEDAS TO BE SUBSTANTIALLY EQUAL TO LITERATURE PARTICULARLY ADAPTED TO BE PACKAGED, SHIPPED, DISPLAYED AND SUBSEQUENTLY DISPENSED THEREFROM; THE CONNECTING FLAP OF SAID MINOR PANEL BEING PARTICULARLY ADAPTED TO DECREASE THE TENSILE FORCE APPLIED TO SAID SELECTIVELY USABLE CONNECTING PANEL BY THE CONTAINER WHEN THE LATTER IS GENERALLY VERTICALLY SUSPENDED DUE TO THE LATERAL PIVOTAL MOVABILITY OF THE CONNECTING FLAP RELATIVE TO SAID MINOR BACK PANEL; AND SAID CONTAINER BEING CAPABLE OF A MULTIPLICITY OF ARRANGEMENTS RELATIVE TO ANY NUMBER OF STATIONARY AS WELL AS MOVABLE OBJECTS. 